Google Analytics

Best Free and Open Source Alternatives to Google Analytics

Google has a firm grip on the desktop. Their products and services are ubiquitous. Don’t get us wrong, we’re long-standing admirers of many of Google’s products and services. They are often high quality, easy to use, and ‘free’, but there can be downsides of over-reliance on a specific company. For example, there are concerns about their privacy policies, business practices, and an almost insatiable desire to control all of our data, all of the time.

What if you are looking to move away from Google and embark on a new world of online freedom, where you are not constantly tracked, monetised and attached to Google’s ecosystem.

In this series we explore how you can migrate from Google without missing out on anything. We recommend open source solutions.

Google Analytics is an exceptional platform for both website and mobile app analytics. This hosted web analytics software remains the mostly widely used analytics service. While it’s the biggest name in website and mobile app intelligence, it’s a proprietary service and has a steep learning curve. What are the best free and open source alternatives?


1. Matomo

Matomo (formerly Piwik) aims to be the ultimate open source alternative to Google Analytics. Matomo tracks online visits to one or more websites and displays reports on these visits for analysis. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more.

You own your web analytics data. With Matomo self-hosted, the data is stored in your own database and you can get all the statistics using the powerful Matomo Analytics API.

Matomo


2. GoAccess

GoAccess is an open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.

It provides fast and valuable HTTP statistics for system administrators that require a visual server report on the fly.

Features include:

  • Fast, real-time, millisecond/second updates, written in C.
  • Only ncurses as a dependency.
  • Nearly all web log formats (Apache, Nginx, Amazon S3, Elastic Load Balancing, CloudFront, Caddy, etc).
  • Simply set the log format and run it against your log.
  • Beautiful terminal and bootstrap dashboards.

GoAccess


3. Open Web Analytics

Open Web Analytics is a free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application.

OWA


All articles in this series:

Alternatives to Google's Products and Services
Google AnalyticsAnalytics is a platform for both website and mobile app analytics. This hosted web analytics software remains the mostly widely used analytics service.
Google CalendarCalendar helps manage your busy life with a digital calendar. It offers tons of features and makes it easy to keep track of life’s important events all in one place.
Google ChatChat is communication software which provides direct messages and team chat rooms, together with a group messaging function.
Google ChromeChrome is application software for accessing the World Wide Web. It's the most popular web browser but has a chequered track record from a privacy perspective.
Google ClassroomClassroom is a learning platform for educational institutions that aims to simplify creating, distributing, and grading assignments. The main aim of the platform is to streamline the process of sharing files between teachers and students.
Google DNSDNS resolves a particular domain name to its IP equivalent. There are many free DNS providers. A few stand out from the crowd.
Google DocsDocs is a web-based productivity office suite. The suite includes Google Docs, Google Sheets, Google Slides, Google Drawings, Google Forms, Google Sites, and Google Keep.
Google DrawingsDrawings is diagramming software included as part of the web-based Google Docs Editors suite. Create and edit flowcharts, organizational charts, website wireframes, mind maps, concept maps, and more.
Google DriveDrive is a file storage and synchronization service. Want a solution that also includes the online office components available in Google Docs?
Google Earth ProEarth Pro maps Earth by superimposing satellite images, aerial photography, and GIS. Fly anywhere to see satellite imagery, 3D buildings, 3D trees, terrain, Street View, planets and much more.
Google FirebaseFirebase is a platform for creating mobile and web applications. It's currently their flagship offering for app development providing an all-in-one cloud service.
Google FormsForms is a survey administration software included as part of the free, web-based Google Docs Editors suite.
GboardGboard is a virtual keyboard app developed for Android and iOS devices. It features Google Search and predictive answers.
Google MailGmail is a hugely popular email service. You might not like the automated scanning of email content.
Google KeepKeep is a note-taking service. The app offers a variety of tools for taking notes, including text, lists, images, and audio.
Google MapsMaps is a web mapping service offering satellite imagery, aerial photography, street maps, and interactive panoramic views.
Google MeetMeet is a video-communication service. It offers enterprise-grade video conferencing built on Google’s global infrastructure.
Google PhotosPhotos stores your images in the cloud for convenient access from anywhere. Lots of useful tools, but it’s difficult to shake the sinking feeling that Google is analysing your pictures.
Google SearchSearch looks at privacy-focused alternatives to Google Search. If you believe that Google invades your privacy, what alternatives do we recommend?
Google TranslateTranslate is a multilingual neural machine translation service that translates text and websites from one language into another.
Google YouTubeYouTube is an online video sharing and social media platform. It's a hugely popular service but has encountered a number of privacy issues.
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