Open Web Analytics – web analytics framework

Open Web Analytics (OWA) is an open source web analytics framework written in PHP that you can use to track and analyze how people use your websites and applications.

OWA provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs.

OWA also comes with built-in support for tracking websites made with popular content management frameworks such as WordPress and MediaWiki. As a generic web analytics framework, OWA can be extended to track and analyze any web application.

Features include:

• Tracking / Reporting:
  • Track Page views, visits, and unique visitors over time.
• • Track unique, new, repeat visitors over time.
• • Multiple Web Site Support – track any number of web sites and view statistics in aggregate or by site.
• • Click-streams – view the actual click-stream of each visitor.
• • Click Tracking – Track where exactly on a web page users are clicking and view clicks by browser type.
• • Click Heat Maps – view a heat map of where users are clicking on your web pages.
• • Google Maps – map your visitors on Google Maps.
• • Google Earth (KML) – view your visitors in Google Earth via a KML file export.
• • RSS/ATOM subscription tracking – track unique feed readers, reader types, and feed requests.
• • Visitor Aging – understand the age of your repeat visitors.
• • Canned and Custom Time Periods – generate reports using pre-defined reporting periods or custom date ranges.
  • Refering Page Analysis – View the title, anchor text, and surrounding text of inbound links from refering web pages.
• • View visits by user agent.
• • Track entry and exit pages.
• • Track pages by custom page types.
• Full MVC based framework.
• Module framework allows developers to extend OWA’s entities, events, reports, and graphs without modifying the base components.
• Plugin framework for authentication, database access objects, data validation, and geo-location.
• Object Relational Mapping layer.
• Lite templating layer.
• Event handlers.
• PHP API – invoke OWA from within your PHP application. This allows for an easy way to build web analytics right into your application logic.
• Javascript Tag – invoke OWA from JavaScript. This allows for remote logging and integration with non PHP based applications.
• WordPress v2.x plugin – full featured WordPress plugin seamlessly integrates OWA with the WordPress publishing platform and administration interface.
• MediaWiki plugin – provides tracking of MediaWiki articles and special pages.

Website: www.openwebanalytics.com
Support: GitHub Code Repository
Developer: Peter Adams and contributors
License: GNU General Public License v2.0

OWA is written in PHP. Learn PHP with our recommended free books and free tutorials.

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