Plausible – web analytics software

Plausible Analytics is an easy to use, lightweight, open source and privacy-friendly alternative to Google Analytics.

It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. You can self-host Plausible Community Edition.

This is free and open source software.

Key Features

• Clutter Free: Plausible Analytics provides simple web analytics and it cuts through the noise. No layers of menus, no need for custom reports. Get all the important insights on one single page. No training necessary.
• GDPR/CCPA/PECR compliant: Measure traffic, not individuals. No personal data or IP addresses are ever stored in our database. We don’t use cookies or any other persistent identifiers. Read more about our data policy
• Lightweight: Plausible Analytics works by loading a script on your website, like Google Analytics. The script is small, making your website quicker to load. You can also send events directly to our events API.
• Email or Slack reports: Keep an eye on your traffic with weekly and/or monthly email or Slack reports. You can also get traffic spike notifications.
• Invite team members and share stats: You have the option to be transparent and open your web analytics to everyone. Your website stats are private by default but you can choose to make them public so anyone with your custom link can view them. You can invite team members and assign user roles too.
• Define key goals and track conversions: Create custom events with custom dimensions to track conversions and attribution to understand and identify the trends that matter. Track ecommerce revenue, outbound link clicks, file downloads and 404 error pages. Increase conversions using funnel analysis.
• Search keywords: Integrate your dashboard with Google Search Console to get the most accurate reporting on your search keywords.
• SPA support: Plausible is built with modern web frameworks in mind and it works automatically with any pushState based router on the frontend. We also support frameworks that use the URL hash for routing. See our documentation.
• Smooth transition from Google Analytics.

Website: github.com/plausible/analytics
Support:
Developer: Plausible Analytics
License: GNU Affero General Public License v3.0

Plausible is written in Elixir. Learn Elixir with our recommended free books and free tutorials.

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