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Uncovering the Best Open Source Google Analytics Alternatives

Web analytics is the measurement, collection, analysis and reporting of internet data. In a nutshell, it is the study of website visitor behavior. It is the process of using online data to transform a organization from faith-based to data driven.

This type of software helps you generate a holistic view of your business by turning customer interactions into actionable insights. Using reports and dashboards, web analytics software lets you sort, sift and share real-time information to help identify opportunities and issues. Keeping track of web visitors, analyzing traffic sources, measuring sales and conversions are just some of the possibilities.

Google Analytics is an excellent well known free service that lets webmasters and site owners access web analytics data. The web service generates detailed statistics about a website’s traffic and sources. It helps marketers and is the most widely used website statistics service. But the biggest downside with Google Analytics is that your data is controlled and used for Google’s own purposes, not just by you. It is also not an open source solution, with a webmaster or site owner being denied access to the raw data.

There are also many other remote-hosted web analytics services that are well-designed and comprehensive. However, if you want an open source solution where the software is hosted on your own server, there are some good alternatives. Having the software installed on your server means that you retain full control over your data, with the possibility of integrating that data into your own system. This solution might, for example, be important to people who do not want to give Google (or another organization) the invitation to control a large portion of their online activity, or who want to be fully in control of visitor privacy.

To provide an insight into the quality of software that is available, we have compiled the following list of open source web analytics software.

Here’s our recommendations.

Best Free and Open Source Web Analytics

Let’s explore the 5 web analytics tools at hand. For each title we have compiled its own portal page, a full description with an in-depth analysis of its features, a screenshot, together with links to relevant resources.

Analytics Software
MatomoWeb analytics platform available in 48 languages
GoAccessReal-time web log analyzer and interactive viewer
Open Web AnalyticsAdd web analytics using simple Javascript, PHP, or REST based APIs
AWStatsAdvanced web, streaming, ftp or mail server statistics, graphically
W3PerlLogfile analyser based on logfiles parsing
Return to our complete collection of recommended free and open source software including our latest additions.
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