Every so often a new product comes along that fires up almost everyone who sees it.
Such products quickly gain a cult following among early adopters who try out an array of modifications, comparing notes and results on internet forums.
Then as the product becomes mainstream, the less gung-ho among us can pick and choose from the various tweaks, which by then are well known and documented.
http://www.linuxlinks.com/portal/news/article.php?story=20080303135332351