This will come as no surprise to anybody following the data storage market: Hewlett-Packard is focusing a substantial corporate effort to win the small-to-medium business sector over to its new, simplified products.
Part of the reason for this concerted SMB campaign, analysts surmise, may be that HP is slowly but surely losing market share to IBM, BlueArc and others in the high-end enterprise ECB (external controller-based) disk storage market, according to the latest Gartner and IDC reports, and needs to concentrate its engineering and marketing muscle elsewhere.
More evidence of this trend came April 11, when the Palo Alto, Calif., company introduced a new version of its All-in-One storage system for SMBs—the latest in a long list of new product offerings for the midtier business sector.
The HP StorageWorks 1200 All-in-One Storage System (HP AiO1200), is HP's fifth storage product rollout for SMBs since September. The company hasn't had a new product for the high-end market since last October, when it introduced a high-performance blade server and ultra-high-speed gateway for enterprise storage systems.
