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Microsoft Wins Worst Marketing Campaign Award   
Tuesday, February 06 2007 @ 03:29 PM EST
Contributed by: sde

Matt Hartley writes "Sometimes I just don't get it. What was Microsoft thinking when they decided this is where their marketing dollars ought to be spent? After watching the corresponding program on TV, I was left flabbergasted and blown away - what does a guy yammering on about clutter have to do with anything Vista related? Just wait, it gets worse."

Missing the Mark by a Mile. I understand Microsoft's desire to target the 20-30 something crowd on Comedy Central with their Clearification concept, and then later on, an appearance by Bill Gates on The Daily Show with John Stewart. The appearance by Gates made sense for the number of viewers with a "spendable" income that a show like The Daily Show offers, but the concept had me scratching my head.

To be fair, parts of the Clearification production proved to be somewhat entertaining. But for the life of me, the relation with Vista appears to be limited to the use of the computer's media play and the occasional switching of Windows using Vista's UI. Now correct me if I’m wrong, but if I’m trying to show off the benefits of a newly released product, does it not stand to reason that demonstrating it might be in order?

Full article

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