Uncovering the Best Open Source Google Analytics Alternatives
Web analytics is the measurement, collection, analysis and
reporting of internet data. In a nutshell, it is the study of website
visitor behavior. It is the process of using online data to transform a
organization from faith-based to data driven.
This type of software helps you generate a holistic view of
your business by turning customer interactions into actionable
insights. Using reports and dashboards, web analytics software lets you
sort, sift and share real-time information to help identify
opportunities and issues. Keeping track of web visitors, analyzing
traffic sources, measuring sales and conversions are just some of the
Google Analytics is an excellent well known free service that
lets webmasters and site owners access web analytics data. The web
service generates detailed statistics about a website's
traffic and sources. It helps marketers and is the most widely used
website statistics service. But the biggest downside with Google
is that your data is controlled and used for Google's own purposes, not
just by you. It is also not an open source solution, with a webmaster
or site owner being denied access to the raw data.
There are also many other remote-hosted web analytics services
that are well-designed and comprehensive.
However, if you want an open source solution where the software is
hosted on your own server, there are some good alternatives. Having the
software installed on your server means that you retain full control
over your data, with the possibility of integrating that data into your
own system. This solution might, for example, be important to people
who do not
want to give Google (or another organisation) the invitation to control
a large portion of their online activity, or who want to be fully in
control of visitor privacy.
To provide an insight into the quality of software
that is available, we have compiled the following list of open source
web analytics software.
Now, let's explore the 5 web analytics tools at hand. For
each title we have compiled its own portal page, a full description
with an in-depth analysis of its features, a screenshot, together with
links to relevant resources and reviews.
||Web analytics platform available in 48 languages
||Advanced web, streaming, ftp or mail server statistics,
analyser based on logfiles parsing
||Web server log file analysis
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Last Updated Sunday, December 15 2013 @ 06:07 AM EST